Poetry of DNA
We positioned MyHeritage DNA as a brand that gives people an opportunity for self-exploration, deep identification, and to rethink the concept of defining others.
The spot launched on Prince Ea's social channels and got over 700,000 views in the first week, and was #33 on YouTube's trending list. Not only were we trending on YouTube but we also sparked a positive conversation.
We got Prince Ea, his brother and father together for a full reveal of their family tree on Facebook Live.
Chief Executive Officer / Executive Creative Director: Ewen Cameron
Creative Director: Svenja Timme-Bastian
Creative Director / Copywriter: Tom Pastore
Art Director: Kristy Heilenday
Copywriter: Mustafa Ulker
President / Account Director: Jennifer DaSilva
Director: JJ Augustavo
Editorial House: Hooligan
Production Company: Skunk and The Lift