Saw 3D

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Saw 3D Premier Invitation (Direct Mail): In order to solve the puzzle, people used a sterile lancet to prick their finger to get a drop of blood. Once they draw some *blood and then wiped it on the embossed surface, a secret code reveled on the page. These codes were free tickets to the premiere.

*one tiny tiny drop is enough, see how it works below.

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Revealing the secret code

by using blood.

We created a jigsaw-direct mail that turned into a viral hit overnight amongst SAW fans. It also got featured by ad blogs around the globe.