Insight

It's only with our closest friends we let our full-moon weirdness appear.

That Close

Meta needed to attract Gen Z with their first-ever campaign with executions from TikTok to TV and everything in between. Our idea was pretty simple. Messenger lets you be your true self with your best friends. Unlike other platforms, it's not a place for filters and/or gimmicks. It's a place where you feel closest to the ones who matter.

We created GIFs with influencers showing their secret language of staying that close.

On TV, we showed how people let their weirdness shine on Messenger's Watch Together.

Client: Meta

Agency: Creative X

Director: Daniel Askill

Team: Sharon Kaye, Tom Francesconi, Lp Riel, Andy Hekimian, Josh George, Dan Alvarez